About Hero
Providing customers with an innovative and unrivalled supply of market leading branded products, by being the trusted supply chain partner of FMCG brands.
/ 1+ YEAR OF CONTINUED GROWTH
Growth & Insights
Since our founding in 2025, we have been working in our specialist channels. With our experience and knowledge, the FMCG sector and the channels we service are our heartlands.
Our dedicated, experienced teams offer a wealth of category advice in over sixty categories. Our expansive offering of categories and brands allows customers needs to be delivered.
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Explore our category insight website
Find out more about our Household, Health, Beauty, Baby & Healthier Snacking products on our Category Insight website CoreRange.com
Filled with our expert advice that can help your business succeed.
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Customer Academy
A team of ‘Champions’ have been selected across the company's Sales, Commercial and Customer Service teams, creating a best-in-class sales & commercial resource to underpin our Vision 350 growth.
The Customer Academy Champions are given a training package focusing on planning, preparation, personal effectiveness, solution selling and negotiating.
The Customer Academy Champions are given a training package focusing on planning, preparation, personal effectiveness, solution selling and negotiating.
Our Manufacturing facility works with internationally recognised brands and retailers to develop, manufacture and launch Health and Beauty products.
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Flexible, creative and fit-for-purpose solutions help customers enhance brands and accelerate sales.
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Our export expertise connects market-leading British FMCG brands with customers around the world.
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Our Co-pack division provides fast, flexible packaging and product manipulation designed around customer needs.
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Join a growing team where people are encouraged to make their mark and build rewarding careers.
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Our Manufacturing facility works with internationally recognised brands and retailers to develop, manufacture and launch Health and Beauty products.
Find Out More
Flexible, creative and fit-for-purpose solutions help customers enhance brands and accelerate sales.
Find Out More
Our export expertise connects market-leading British FMCG brands with customers around the world.
Find Out More
Our Co-pack division provides fast, flexible packaging and product manipulation designed around customer needs.
Find Out More
Join a growing team where people are encouraged to make their mark and build rewarding careers.
Find Out More
Our Manufacturing facility works with internationally recognised brands and retailers to develop, manufacture and launch Health and Beauty products.
Find Out More
Flexible, creative and fit-for-purpose solutions help customers enhance brands and accelerate sales.
Find Out More
Our export expertise connects market-leading British FMCG brands with customers around the world.
Find Out More
Our Co-pack division provides fast, flexible packaging and product manipulation designed around customer needs.
Find Out More
Join a growing team where people are encouraged to make their mark and build rewarding careers.
Find Out MoreMeet The Team
/ Chief Executive Officer
Member 1
With over 30 years’ experience in the FMCG sector, Michael began his career as a Graduate Trainee with Mars UK, progressing to hold the position of Managing Director at Henderson Foodservice and Vice Chairman of Landmark Wholesale, prior to joining WEBD as CEO.
/ Chief People Officer
Member 2
With over 30 years in Human Resources, Sarah has been operating as a Director for over 20 years across retail, FMCG and manufacturing.
/ Chief Financial Officer
Member 3
Johnathan is a highly qualified Chartered Accountant with 15 years in the profession working across a broad range of sectors.
/ Chief Operations Officer
Member 4
Since starting his career in Operations at Unilever, Carl has gained a wealth of operational leadership experience across world class organisations.
/ Chief Design Officer
Member 5
Charles graduated from University College London and has gained experience from Manufacturing to Export along with managing the Enliven brand.
/ Chief Revenue Officer
Member 6
Simon brings over 20 years of FMCG leadership experience, having led and worked with teams at Mars, Unilever and Pfizer.
/ Chief Executive Officer
Member 1
With over 30 years’ experience in the FMCG sector, Michael began his career as a Graduate Trainee with Mars UK, progressing to hold the position of Managing Director at Henderson Foodservice and Vice Chairman of Landmark Wholesale, prior to joining WEBD as CEO.
/ Chief People Officer
Member 2
With over 30 years in Human Resources, Sarah has been operating as a Director for over 20 years across retail, FMCG and manufacturing.
/ Chief Financial Officer
Member 3
Johnathan is a highly qualified Chartered Accountant with 15 years in the profession working across a broad range of sectors.
/ Chief Operations Officer
Member 4
Since starting his career in Operations at Unilever, Carl has gained a wealth of operational leadership experience across world class organisations.
/ Chief Design Officer
Member 5
Charles graduated from University College London and has gained experience from Manufacturing to Export along with managing the Enliven brand.
/ Chief Revenue Officer
Member 6
Simon brings over 20 years of FMCG leadership experience, having led and worked with teams at Mars, Unilever and Pfizer.
/ Chief Executive Officer
Member 1
With over 30 years’ experience in the FMCG sector, Michael began his career as a Graduate Trainee with Mars UK, progressing to hold the position of Managing Director at Henderson Foodservice and Vice Chairman of Landmark Wholesale, prior to joining WEBD as CEO.
/ Chief People Officer
Member 2
With over 30 years in Human Resources, Sarah has been operating as a Director for over 20 years across retail, FMCG and manufacturing.
/ Chief Financial Officer
Member 3
Johnathan is a highly qualified Chartered Accountant with 15 years in the profession working across a broad range of sectors.
/ Chief Operations Officer
Member 4
Since starting his career in Operations at Unilever, Carl has gained a wealth of operational leadership experience across world class organisations.
/ Chief Design Officer
Member 5
Charles graduated from University College London and has gained experience from Manufacturing to Export along with managing the Enliven brand.
/ Chief Revenue Officer
Member 6
Simon brings over 20 years of FMCG leadership experience, having led and worked with teams at Mars, Unilever and Pfizer.